This page lists some of the projects I have been hired for so far.
The market for medical technology products is tough. Especially in Germany, due to all the regulations. I was hired by the head of marketing to help them set-up a marketing automation strategy and generate leads through online marketing channels.
Bayer Crop Science
A really strange project ... A start-up-like department within Bayer Crop Science was looking for a "Growth Hacker" to help them launch a new digital product family. Althrough I never had any touch points with farming, I guess I was hired for my experience with IoT and online marketing.
Michls Allgäu Butchery
It was a close call for a stagnant webshop that had been running for almost two years without any significant growth. The monthly revenue was so low, it barely covered the basic costs. The management team was urgently looking for a competent online marketer to save the shop.
A small developer team desperately needed help marketing their app. They had already tried various approaches, but apart from a few expensive leads via Google Ads, they could hardly gain any signups. I was initially contracted to fix their Google Ads account but it quickly became evident that there was more to be done.
Equestrian Sports Center
An equine physiotherapist and a professional horseback rider had teamed up to take over a Franconian equestrian sports center. I was hired to deliver the usual basics, such as a new website and various print materials.
A fantastic opportunity arose at the end of 2019 to support a small medical technology start-up. The team, which was barely in double figures at the time, needed a consultant to help them set up a new marketing department and work with them to build a full-funnel sales strategy.
Hair Salon Lia
A great little project for a hair salon in Fürth, Germany. The owner Lia always worked mobile before and was now about to open her first own salon. I was supposed to create the basics for her, like a new website and various print materials.
A seven-year-old start-up was to be relocated from Berlin to Nuremberg. That's what the investors and the new CEO wanted. The founding team had already left and the remaining employees did not want to accept the offer to move to Nuremberg as well. Therefore, the search was on for a new team. Together with the Head of Sales, I was the first member of the new team. The task: to move the company, not to drive it to the wall in the process, and to set it up anew.